Google Searches for “Building a Business” at All-Time High

   

“Owning a business provides flexibility in scheduling and work/life balance that cannot be matched by traditional employment.”

The surge in searches for “building a business” and “side hustle” suggests a widespread eagerness to embrace entrepreneurship, create additional income streams, and navigate the evolving landscape of work and finance.

A Change in Values?

A shift in society’s family values is a more powerful motivation than the economic side. “I work more than 40 hours each week on my businesses,” Dinich continues, “However when I need to be available for my family, I can be.”

This change in values is an apparent reaction to the pandemic as many rearrange their priorities and goals for 2024. It isn’t only that people want to spend more time with their families, however.

The rise in popularity of the Sigma male, an intelligent and introverted businessman, creates a new model for potential entrepreneurs. Elon Musk is the best example: quiet and thoughtful but heavily outspoken on social media.

Without the extroverted nature or confidence to gather a team and build a company, introverts would have been less likely to act on their business ideas. Building a business behind a screen was never an option for them until recently.

It’s Never Been Easier

Along with the desire to build new businesses and the accessibility of information, there’s another lowered barrier to entry.

E-commerce platforms like Amazon, Shopify, and Etsy have made getting into the online business space possible for anyone. Entrepreneurs and influencers are tapping their social media followings to make money in the digital marketplace.

New entrepreneurs can reach a broad audience and quickly build a customer base without the constraints of physical location or procrastinating due to expense.

AI Employment Extinction Unlikely

Despite frequent fears that developments in AI technologies mean the end of paying jobs for many Americans, the Artificial Intelligence (AI) revolution is also fueling these emergent opportunities for new start-ups. New companies always mean new jobs.

Googling “how to start a business” and having access to the tools to take the advice is fueling the rise in home-based businesses and the increasing prevalence of freelancers. New ventures drive economic growth and create new employment opportunities, revitalizing communities and boosting local economies.

 Credit:This article was produced by Face Dragons and syndicated by Wealth of Geeks.